Privacy policy

24naturals

Last updated: 7 August 2026

This policy explains what personal information 24naturals collects when you visit or buy from 24naturals.com, why we collect it, who we share it with, and the choices you have. We do not sell or rent personal information to anyone.

1. Who we are

24naturals, 732 Bedford Street, Wallingford, CT 06492, United States, is the controller of the personal information described here. For any privacy question, email support@24naturals.com or call +1 (959) 777-5140.

2. Information we collect

• Information you give us — name, delivery and billing address, email address, order contents and anything you write in a message to support.
• Payment information — handled by our payment providers. We receive a confirmation that a payment succeeded and the last four digits of the card; we never receive the full card number.
• Information collected automatically — IP address, device and browser type, pages viewed, referring site and timestamps, gathered through cookies and similar technologies.
• Marketing preferences — whether you have subscribed to our emails, and whether you open them.

3. We do not collect health information

We sell general wellness and support products. We do not ask for, collect or store medical history, diagnoses, prescriptions or any other health information, and you should not send it to us. Which product you buy is order data, not a medical record.

4. How we use information

• To take payment for and deliver your order, and to send order, dispatch and delivery notifications
• To answer your questions and process returns and refunds
• To screen orders for fraud and to protect the store from misuse
• To understand which pages and products people use, so we can improve the store
• To send marketing emails, only where you have asked to receive them
• To meet our legal, tax and accounting obligations

5. Legal bases

Where the law requires a legal basis, we rely on: performance of a contract for order handling and delivery; consent for marketing emails and non-essential cookies; our legitimate interest in a secure, working store for fraud prevention and analytics; and legal obligation for tax and accounting records.

6. Who we share information with

• Shopify — hosts the store and processes orders.
• Payment providers — Shopify Payments, PayPal and the wallet providers, to take payment.
• Fulfilment partners and carriers — to pack and deliver your order.
• Email and analytics providers — to send transactional and marketing email and to measure site usage.
• Authorities — where we are legally required to disclose information, or to establish or defend a legal claim.

Each provider may use your information only to perform the service we have engaged them for. We do not sell or rent personal information, and we do not share it for anyone else's independent marketing.

7. International transfers

Some providers process data outside your state or country. Where that happens, transfers are made under safeguards recognised by applicable law, including the European Commission's standard contractual clauses where relevant.

8. Retention

Order and transaction records are kept for seven years to satisfy tax and accounting requirements. Support correspondence is kept for two years. Marketing contacts are kept until you unsubscribe, and analytics data for a maximum of twenty-six months.

9. Your rights

Depending on where you live, you may have the right to access the personal information we hold about you, to have it corrected or deleted, to object to or restrict certain processing, to receive it in a portable format, and to withdraw consent at any time.

California residents may request the categories and specific pieces of personal information collected, request deletion, and opt out of sale or sharing — we do not sell or share personal information as those terms are defined by the CCPA. Residents of the EEA and UK may lodge a complaint with their supervisory authority.

To exercise any right, email support@24naturals.com. We respond within 30 days and will not treat you differently for asking.

10. Marketing emails

We only email marketing to people who have asked for it. Every marketing email carries an unsubscribe link, and unsubscribing is immediate. Order confirmations, dispatch notices and other transactional messages are part of your purchase and are sent regardless.

11. Cookies

Cookies and similar technologies are covered in our Cookie Policy, which also explains how to change your consent at any time.

12. Children

This store is intended for adults. We do not knowingly collect information from anyone under 16. If you believe a child has provided us with personal information, email us and we will delete it.

13. Security

The store runs over HTTPS, access to order data is limited to the people who need it, and our providers maintain their own certified security programmes. No system is perfectly secure, so we also keep only what we need for as long as we need it.

14. Changes to this policy

If we change this policy we will update the date at the top of the page. Material changes will also be announced on the store.